With shopping season upon us, Gordon and Corey discuss the media industry's obsession with protecting its news franchise while letting another franchise -- advertising information -- slip away. Is Facebook's friendly approach to local news actually bad for the industry? Is Amazon the boogeyman poised to steal everything away? The show also features an interview with cannabis marketing expert Greg Heiman from SiteImpact and a discussion of how marketing for CBD products and cannabis has mushroomed to a $2 billion segment. (Sponsor note: the phone number mentioned in this week's commercial spot is 561-685-8991.)
At Basis Technologies, we partner with media companies to drive revenue by providing enterprise level software and services across programmatic, site direct, search, social, and CTV. Basis sets itself apart with easy-to-use technology and an education and sales enablement team that cares about the success of your organization—helping you build out and scale more effectively and efficiently.
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No matter the size of your business or what industry you operate in, we’re here to help you transform your business into an exciting destination for customers and employees. Learn more today at spectrio.com.